Changes in Agriculture Accelerating Faster Than Anticipated

A new Aimpoint Research report, which delves into the psychographics, demographics, and behavioral data of U.S. farmers in a post-pandemic but still volatile environment, indicates the pace of change across American agriculture is moving at a faster rate than previously predicted.  The “Farmer of the Future 2.0” analysis builds on the firm’s 2018 Farmer of the Future report and attempts to identify “what they will require of us in the industry and the organizations that ultimately serve them,” Aimpoint Research CEO Brett Sciotto said in an interview with Agri-Pulse.

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