Wheat industry revving up visits to overseas customers

Wheat industry representatives are ramping up visits with overseas customers this fall and winter. Northwest farmers, researchers and other industry experts will participate in crop quality tours hosted by U.S. Wheat Associates, the overseas marketing arm for the industry. At least four groups of five to seven people  representing Pacific Northwest wheat farmers will head overseas.

A trip typically covers four or five countries in a week to 10 days, said Casey Chumrau, CEO of the Washington Grain Commission... U.S. Wheat had its first in-person board team visits since 2019, traveling to Asian markets, said Steve Mercer, vice president of communications. These are "supervisory trips" to overseas U.S. Wheat offices. U.S. Wheat directors meet with staff and customers to evaluate how the organization is performing.