Idaho Wheat Commissioner Cory Kress participated in a U.S. Wheat Associates (USW) Board Team trip to Egypt, Morocco, and Portugal to engage with customers and explore market opportunities for U.S. wheat. Led by USW staff, the trip aimed to strengthen relationships, showcase the value of U.S. wheat, and understand market challenges. The team toured flour mills, pasta factories, and bakeries, and met with millers, importers, and food companies. The trip highlighted both opportunities and challenges in expanding U.S. wheat market share and emphasized the unique technical support and service USW provides.