What's Holding Back U.S. Hard White Wheat in World Markets

A wheat variety introduced just 34 years ago shows great promise for United States wheat producers to better compete in world markets, if some challenges can be overcome. Hard white wheat was created as a distinct wheat class in 1990. A very close genetic cousin of hard red winter wheat, its main difference is that it lacks the red coloring in its endosperm. That red color imparts a taste to flour made with hard red winter wheat that some consider more “wheaty” or even bitter. Hard white wheat flour can have slightly less protein than hard red winter wheat, although its protein content is still much higher than traditional refined white flour.