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What is the Most Important Asset on the Farm?

How much time do you spend making sure your equipment is properly maintained?  From combines and drills to pickups and silos, the farm has spent a lot of money and you probably have a “correct” way to take care of the tools you’ve invested in.  But what is the most important asset on the farm?   Quick answer: you and the people around you.  Do you allocate as much time and attention on those assets?  Probably not.

Terms like “self care” and “rest” might sound like frilly nonsense, but you’d likely never put your sprayer away without cleaning it out or run your pickup without changing the oil.  No, because neglect is expensive, right?  The same is true of you and the people around you.  Neglect is expensive and causes bigger problems — often preventable — if you had taken the time.

Self care doesn’t have to mean bubble baths and face masks (although it can; no judgement).  Proper self maintenance might look like taking a walk or counting to ten in a heated moment, finding a hobby or physical activity you enjoy and making time for it, or getting away from the farm physically and mentally.  Activities that tend to worsen a mental state are doom scrolling through social media, comparing your reality to someone else’s “instagram-worthy” snapshots, isolating yourself, and increasing your use of alcohol, medications, or recreational substances.

Most importantly, whatever stressors you are dealing with, please know you are not alone.  Farming is stressful and the last couple of years in Idaho have been particularly so.  Exposure to chronic stress is the cause of Post Traumatic Stress Disorder, and farmers face extreme cases of chronic stress from commodity prices, weather, policies and regulations, input costs, and countless other sources.  Which is why farmers in Idaho are between 3.5 and 5 times more likely to attempt suicide than non-farming peers.

As a result of chronic stress, 1 in 5 adults experience anxiety; 1 in 6 adults deal with depression; 1 in 2 adults are burdened by shame; 1 in 3 adults fight feelings of personal failure; and 1 in 4 adults are emotionally exhausted.  Taking some time for personal, mental maintenance — whatever that looks like for you — can help reduce chronic stress and its symptoms and will keep your farm’s most valuable asset in working order.

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August 4, 2026
Study Outlines Importance of Enriched Flour to U.S. Health
The Grain Foods Research Institute has published a paper outlining the undeniable benefits enriched flour has on public health. Without enrichments, the average American diet would be deficient in a number of essential nutrients and those insufficiencies would hit vulnerable groups the hardest.
August 4, 2026
Wheat Poised for a Rally
With sharp escalations in Russia’s war against Ukraine, and less wheat leaving Black Sea ports, futures markets for wheat are climbing. Futures markets rose above $7 per bushel for the first time since 2023. Trading on futures and options can come with substantial risks, but knowing what your risks are and weighing possible outcomes can be profitable and help you manage your risk. The Idaho Wheat Commission invested grower dollars into the creation of the Idaho Wheat Commission Bill Flory Endowed Chair of Risk Management at the University of Idaho, held by Dr. Xiaoli Etienne. Because that position was funded with your assessment dollars, you have access to her expertise. Also, University of Idaho Extension Specialist in Risk Management, Colby Field, can help you understand the risks and potential rewards of the trade.
August 4, 2026
New Ag License Plates Available — Support Ag in the Classroom
A new license plate design is now available in Idaho. This new agriculture plate supports Idaho Ag in the Classroom and shows off your love and commitment to Idaho agriculture all day every day. The plates are available at county offices and through the Idaho Transportation Department online portal.
August 4, 2026
Supreme Court Sides with Bayer
The U.S. Supreme Court has ruled with manufacturers and the ag industry, agreeing that the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) is meant to prevent state laws from imposing additional warning labels on production aid chemicals if they differ from the labels already required by the federal government.
June 3, 2026
Idaho’s U.S. Senator Frank Church Wrote BPA’s Rulebook. It Demands Reliable Power, Too.
An opinion editorial written by Will Hart, executive director of the Idaho Consumer-Owned Utilities Association, and Kurt Miller, executive director of the Northwest Public Power Association.
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