As climate shifts and export challenges reshape wheat production, U.S. breeders are adapting their strategies to meet regional needs and farmer priorities. Drs. Marla Barnett and Dylan Larkin of Limagrain Cereal Seeds emphasize how breeding goals differ: Larkin, based in the Pacific Northwest, focuses on drought and cold tolerance while navigating export restrictions—especially regarding gene editing. Barnett, working in the Central Plains, highlights the importance of dual-purpose wheat for profitability, ensuring it still meets baking standards.