U.S. Wheat Associates (USW) recently hosted its first-ever Sub-Saharan Africa buyers conference in Cape Town, South Africa, bringing together wheat buyers from 20 countries. With Sub-Saharan Africa expected to lead global wheat import growth over the next 25 years due to rising populations and currently low per capita consumption, the region presents a major opportunity for U.S. wheat. USW is also working to boost demand for soft white wheat from the Pacific Northwest through training and product demonstrations. Plans are underway for further buyer education, supplier connections, and possibly another conference within two years.