IDAHO WHEAT COMMISSION

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Trade service encourages Nigerian flour millers to invest in U.S. wheat

U.S. Wheat Associates (USW) has developed a strong relationship with Nigerian flour millers over many years through in-person service and many customer visits to the United States. Yet the price of imported wheat is always a concern for these experienced customers serving a growing wheat market. That is why USW’s regional Sub-Sahara African team based in Cape Town, South Africa, invested funding from USDA Foreign Agricultural Service programs to give Nigerian flour millers an early look at a potentially bullish market and a chance to purchase increased volumes of U.S. wheat before prices moved higher. Having experienced how effective virtual meetings could be at reaching a wider audience, USW/Cape Town planned a series of online meetings for Nigerian flour millers and customers from other Sub-Sahara African countries.