Longstanding partnerships between Idaho’s wheat industry and customers throughout Asia were reaffirmed at U.S. Wheat Associates’ (USW) 2025 North Asia and South and Southeast Asia Marketing Conferences held last month in Da Nang, Vietnam. Fittingly themed “Legacy of Success,” the conferences brought together more than 300 millers, wheat buyers, U.S. wheat farmers, state wheat commission leaders, exporters, and experts in milling, wheat-based foods, and transportation.