IDAHO WHEAT COMMISSION

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Flood Inflation Sees Increasing Consumer Demand for Pasta

Grocery buyers seeking an affordable way to feed their families are looking toward pasta as an “inflation-proof” meal idea, says a durum wheat merchandiser with pasta maker Barilla. The high inflation rate is actually causing greater demand for pasta.  With pasta, you can still feed a family of four for probably US$6 or $7 — including the cost of sauce, maybe $7 or $8 at the very most.