Despite the rise of low-carb diets and discussions around GLP-1s and ultraprocessed foods, Ardent Mills’ research found that consumers generally have a favorable perception of grains. The study, which surveyed 10,000 U.S. consumers responsible for household food sourcing, revealed that 59% view grains as essential to the American diet, and 46% plan to eat more grains in the coming year—especially younger consumers aged 18 to 34. While 52% of consumers expressed a desire to learn more about grains, two-thirds said increased knowledge would lead them to eat more grain-based foods.