Through the wheat tax, Idaho producers support marketing and promotion projects in Portland to grow export sales. One of the projects is the Wheat Marketing Center (WMC). The WMC bridges the gap between grower and buyer. The WMC is the premier location in the U.S. where foreign customers come to test our wheat and determine whether our varieties fit their needs.
The WMC operates its own flourmill, noodle line, and has extensive lab facilities. Customers come to the WMC to learn about our wheat and to receive valuable technical expertise from a staff that speaks several languages. The WMC not only provides numerous courses, but the Center and its staff serve as ambassadors for the wheat industry. Nearly every trade team visiting the U.S. stops in Portland to spend some time at the WMC.
