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Meeting Export and Domestic Market Demand
Meeting Market Demand
Use of the following varieties may increase the overall functionally and consistency of Idaho wheat.
This listing is not all-inclusive*. It is provided as a guide for producers to consider when making planting decisions. Growers are encouraged to contact extension agents and other industry representatives for local agronomic characteristics.
*Due to the large number of varieties available, the following list includes (a) varieties that are being grown in Idaho as identified by the latest USDA, NASS survey and/or (b) varieties recently available that meet end user needs.
Quality Plus (Q+)
Varieties in this group usually have above average milling and baking quality.
Acceptable Quality (AQ)
Most milling and baking attributes of these varieties are acceptable, but they are not above average for all properties.
Limited Markets (LM)
It is suggested that these varieties be grown only if a buyer is confirmed before the seed is planted.
Putting these varieties into the general distribution channel may affect the overall quality and/or consistency of Idaho's wheat.
NOTE:
Idaho wheat markets are 50% domestic and 50% overseas.
Different end products may favor quality attributes of one variety over another.
Quality ratings are determined from comparative testing and end user input.
Ratings are updated as information becomes available.
Contact IWC for varieties not listed.
Limited Markets Wheat (LM)
Quality parameters are important to end-users.
A Case in Point: HRW
Several years ago four vessels of wheat sent to Japan contained several varieties of HRW with poor quality attributes. Following complaints from Japanese customers, testing found that the HRW wheat was of such poor quality that it resulted in the erosion of customer goodwill toward PNW wheat.
Japan is the largest importer of PNW wheat. It took awhile to undo the harm created by sending the poor quality wheats.
The photo shows that the poorer quality HRW wheat shipped produced a loaf of bread that was approximately 30% smaller than normal.
Variety Matters! |
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