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PNW SWW Marketing Plan

Project: PNW SWW Quality Report
Investigator: Wheat Marketing Center, Portland, Oregon

Cooperators: Idaho Wheat Commission Oregon Wheat Commission Washington Wheat Commission U. S. Wheat Associates

Currently, about 80 percent of soft white wheat grown in the Pacific Northwest is sold to international buyers. Wheat importers have asked for additional information about the end-use quality of this crop. Competing countries provide extensive wheat and flour information to customers.

1. Provide information about the functional and end-use quality characteristics that are helpful to buyers of soft white wheat.
2. Use this information to assist buyers of soft white in making purchasing decisions.

1. Collect soft white wheat samples. The same samples that are being collected by NASS for the Crop Quality Survey are used for this project.
2. Utilize the USW soft white wheat utilization matrix to identify the wheat, flour, and dough rheological tests that are desired by the buyers of U.S. soft white wheat.
3. Report results on a regional basis to farmers, the international grain trade and customers of soft white wheat.
4. A PNW SWW Quality Report will be published as soon as possible after harvest.

For the latest copy of the PNW Soft White Wheat Quality Report contact the IWC office.

Tuesday, August 16, 2016
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Growers’ help needed to improve crop insurance
Sprout damage from heavy rains in southern and eastern Idaho at the end of the 2014 growing season made evident the inadequacy of current crop insurance for wheat growers, which is based on yields and not quality.

USDA’s Risk Management Agency has expressed a willingness to make changes to the quality standard for wheat by addressing the low falling number scale, but the agency wants to address the issue nationwide and needs strong data to support any changes.
Growers can assist the effort by providing multiple years of settlement data, at least the last six years but preferable the last 10 to 12.

RMA does not need and would prefer not to receive growers’ names, addresses and tax ID numbers.

The data must contain: the year; county and state where the crop was grown (not sold/delivered); quality of production; gross price received; net payment (gross less any dockage, but not considering any storage or shipping fees); test weight; and protein.

In addition, the agency needs at least one of the following: DON/VOM; falling number; or other quality spec of interest.
Growers are asked to send info to Blaine Jacobson at blaine@idahowheat.org.