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PNW SWW Marketing Plan

Project: PNW SWW Quality Report
Investigator: Wheat Marketing Center, Portland, Oregon

Cooperators: Idaho Wheat Commission Oregon Wheat Commission Washington Wheat Commission U. S. Wheat Associates

Abstract:
Currently, about 80 percent of soft white wheat grown in the Pacific Northwest is sold to international buyers. Wheat importers have asked for additional information about the end-use quality of this crop. Competing countries provide extensive wheat and flour information to customers.

Objectives:
1. Provide information about the functional and end-use quality characteristics that are helpful to buyers of soft white wheat.
2. Use this information to assist buyers of soft white in making purchasing decisions.

Procedures:
1. Collect soft white wheat samples. The same samples that are being collected by NASS for the Crop Quality Survey are used for this project.
2. Utilize the USW soft white wheat utilization matrix to identify the wheat, flour, and dough rheological tests that are desired by the buyers of U.S. soft white wheat.
3. Report results on a regional basis to farmers, the international grain trade and customers of soft white wheat.
4. A PNW SWW Quality Report will be published as soon as possible after harvest.

For the latest copy of the PNW Soft White Wheat Quality Report contact the IWC office.

Monday, March 10, 2014
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Barley Acres Planted in the Northwest Region Down 6 Percent from Last Year
Northwest Region Expected to Plant 650,000 Acres of Corn in 2014

Wheat producers, in Idaho, expect to plant 1.20 million acres of wheat for harvest this year, down 8 percent from 2013.
Winter wheat acres planted are estimated at 700,000 acres, down 9 percent from last year. Planted acres of Durum wheat, in Idaho, are estimated at 11,000 for 2014, unchanged from the previous year. Spring wheat planted acres, excluding Durum, are expected to total 490,000 acres, down 8 percent from last year.